The origin of the Lexus identify is a subject of curiosity. Initially, there have been over 200 strategies for potential names, however the precise supply of the identify stays unsure. One idea means that it’s derived from “luxurious exports to the US,” however the firm has not confirmed this. Based on Lexus, the identify has roots in Greek and Latin, symbolizing class and language.
When it comes to branding, Lexus unveiled its recognizable emblem in 1988. The brand includes a stylized “L” enclosed in an oval with a metal grey end. The colour alternative represents creativity, perfection, sophistication, and modernity. Curiously, the form of the “L” doesn’t match the font used within the model’s full identify.
The corporate explains that the emblem was designed to replicate the sleek, aerodynamic qualities of Lexus autos. Its form follows a exact mathematical formulation and incorporates clean, ovular curves. The logo was created by Molly Designs and Hunter Communications.
Whereas the origin of the symbol might not be significantly thrilling, the story behind the Lexus identify is intriguing. In 1986, New York-based model consultancy Lippincott & Margulies, commissioned by Group One (Toyota’s promoting unit for its luxurious model), was tasked with growing an acceptable identify. Surprisingly, “Lexus” was not the primary identify proposed. Initially, Lippincott & Margulies offered Toyota with an inventory of 219 potential names, and “Lexus” didn’t seem on that record. The frontrunner on the time was “Alexis,” which later developed into “Lexis” and at last grew to become “Lexus.” This identify prevailed over different contenders akin to Verone, Chaparel, Vectre, and Calibre.
Two fundamental theories persist relating to the which means of the Lexus identify: that it’s an acronym for “luxurious exports to the US” and that it’s a mixture of “luxurious” and “class.” Nevertheless, Group One states that the identify was not meant to have a selected which means.
Nonetheless, in line with Lexus’ web site, the identify is a mixture of assorted root phrases. It incorporates “luxus” and “luxe,” which imply class and sumptuousness in Latin and French, respectively. Moreover, it contains “lexicon,” which signifies language and phrases in Greek. The result’s a contemporary, distinctive phrase that conveys luxurious throughout totally different languages.
That’s the ‘official’ story.
However we ask did the inspiration boil all the way down to this ONE image??? They DESPERATELY wished to hammer Mercedes-Benz greater than anybody else.
What are YOUR ideas?