Home Automotive Suzuki is top automotive brand for Institute of Customer Service satisfaction index

Suzuki is top automotive brand for Institute of Customer Service satisfaction index

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Suzuki is top automotive brand for Institute of Customer Service satisfaction index

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Suzuki has been ranked the highest automotive model within the newest bi-annual Institute of Buyer Service’s UK Buyer Satisfaction Index (UKCSI).

The Japanese model has now ranked first in automotive UKCSI (revealed twice a yr) seven instances since January 2019.

Suzuki was ranked in twenty second place total throughout all measured sectors from 259 organisations.

Hyundai, Kia and Audi additionally featured within the prime 50 total manufacturers as a part of the most recent index outcomes.

The index is a barometer of buyer satisfaction measuring sentiment throughout the nation and asks over 10,000 customers to price their experiences of coping with firms throughout 13 sectors, together with these within the motor business.

There have been 52,000 responses from all industries and three,500 of these had been from the automotive sector.

Suzuki scored 82.3 in contrast with the typical rating of 79.4 factors throughout all 26 automotive manufacturers. 

As a part of the Index, prospects are requested questions relating to 5 dimensions of buyer satisfaction together with expertise, buyer ethos, emotional connection (together with belief) and ethics.

The Web Promoter Rating (NPS) which, in abstract, is a calculation of the ratio of respondents that will possible suggest a model to others is one other key attribute for the model.

Suzuki scored 36.0 in opposition to an automotive sector common of 30.1 and a decrease all-sector common of 21.6.  

Takanori Suzuki, managing director of Suzuki GB, mentioned: “We’re very pleased with our achievement to as soon as once more be in first place within the automotive sector of UKCSI which additional reinforces Suzuki because the primary automotive model for belief.

“Constant evolution of the Suzuki buyer expertise stays a core focus for us and the continuing efforts of our employees and seller community has as soon as once more actually paid off.”

He added: “With out the help of our nationwide seller community, and the lots of of those who work tirelessly for the model to ship distinctive requirements for our prospects we couldn’t have delivered such a improbable outcome.

“I want to once more congratulate everybody who has performed an element to realize one more wonderful achievement in buyer satisfaction.”

High automotive manufacturers from the UK Buyer Satisfaction Index prime 50:

Model Jul-23 rating Jul-22 rating Jul-22 rank
Suzuki 82.3 85.9 5
Hyundai 82 81.3 82
Kia 81.5 82.8 39
Audi 80.7 82.4 49

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