Renault Group: Strong acceleration in sales in 2023 thanks to a strong and complementary brand strategy


Renault Group has strongly elevated its worldwide gross sales: +9% in comparison with 2022, with a complete of two,235,345 autos over the 12 months. The Group demonstrated a profitable dynamic with three of its core manufacturers rising considerably

RENAULT BRAND

Worldwide

The Renault model registered a strong worldwide efficiency with gross sales up 9.4% (1,548,748 autos) in comparison with the earlier 12 months. Pleased with its worldwide recognition, Renault is the best-selling French model on the planet.

Renault continues to outperform on the Gentle Business Autos worldwide market, with a 19.9% development, in a market up 10.4%.

Certainly one of Renault’s highlights in 2023 was the reveal of its Worldwide Sport Plan 2027″, whichwith 8 new fashions between 2023 and 2027, will make sure the model’s future development within the markets past Europe. In 2023, the event outdoors Europe was primarily pushed by Brazil, Turkey and Morocco.

Europe

The exercise was particularly robust in Europe with a exceptional development of 19.3% with 977,635 registrations. Renault outperformed the European market, which grew by 13.9%: the model gained market share and is shifting from 5th to 2nd place within the European PC+LCV (passenger automobile + mild industrial automobile) market, whereas persevering with its value-based industrial coverage with one automobile out of two offered to retail prospects.

The expansion in gross sales has been primarily pushed by Spain (+30%), Italy (+37%) and the UK (+51%).

In France, its home market, Renault confirmed its main place in PC (277,914 gross sales, +18%) and LCV (112,569 gross sales, +13%). Clio, the preferred automobile in France, grew to become the best-selling automobile with 111,741 registrations in 2023, all gross sales channels mixed. Clio is now #3 in Europe with greater than 219,365 items offered.

Renault can be a real European chief in Gentle Business Autos5 with a 25.7% development, in a market up 15.3%. Kangoo/Categorical (+32.4%) and Grasp (+14.5%) are the leaders of their segments.

Business coverage centered on worth mixed with market share positive aspects

In step with its value-oriented technique, Renault is accelerating its offensive on the C section and above (+26%) in Europe.

  • Within the C section and above in Europe, the Renault model recorded a 26% gross sales development in contrast with 2022, because of the success of Arkana, Austral, Espace E-Tech Hybrid and the Megane E-Tech electrical.
  • The combo and gross sales channels are virtuous: in its 5 major nations in Europe, the Renault model generates greater than half its gross sales within the value-creating market of retail prospects. As well as, top-of-the-range variations similar to “Esprit Alpine” are appreciated by prospects. 51% of the Austral and 44% of the Espace E-Tech Hybrid gross sales are within the Esprit Alpine model.

Electrification: a profitable technique in Europe

Renault is constant its electrification offensive (hybrid and all-electric autos). The robust technological selections made by the model are proving to be related, in keeping with buyer expectations: an all-electric portfolio on the one hand and a hybrid portfolio on the opposite, for a extra progressive power transition. Renault has thus accelerated its development, with a 19.7% enhance in gross sales in a single 12 months (270,362 autos offered) and took the 3rd place in Europe for electrified passenger vehicles. Gross sales quantity of electrified autos now account for 39.7% of the model’s passenger automobile gross sales.

This pattern was supported by a 62% enhance in hybrid automobile (HEV) gross sales, 185,666 items in whole. AustralClio and Captur are among the many high 10 best-selling hybrid autos in Europe.

Megane E-Tech electrical, launched mid-2022, is the automobile that has repositioned the model within the all-electric market and helped it win over new prospects (conquest charge over the competitors of greater than 50% in Europe). 47,504 items of Megane E-Tech electrical have been offered in 2023 and locations itself inside the high 3 of the gross sales of its class in Europe.

The Renault model’s all-electric portfolio shall be expanded in 2024 with Scenic E-Tech electrical and Renault 5 E-Tech electrical.

2024: a historic 12 months in industrial launches for the Renault model

2024 shall be a historic 12 months with 76 new autos launches:

  • 2 new all-electric autos with Scenic E-Tech electrical, providing greater than 600 km of WLTP vary, and Renault 5 E-tech electrical – all-electric pop icon.
  • 2 new hybrid autos in Europe, together with Rafale E-Tech.
  • New Renault Grasp (ICE and all-electric model)
  • 2 new autos in markets outdoors Europe: Kardian and a Renault Korea Motors automobile.  In 2024, the Renault model will proceed to roll out the “Worldwide Sport Plan 2027“. After Brazil and Turkey in 2023, this 12 months shall be highlighted by the deployment of the plan in Morocco and South Korea.

DACIA BRAND

Rising success in Europe

In Europe, Dacia offered 562,890 items. The model enjoys rising success and registers a 17.4% development in a market up 13.9%. Dacia has moved up 4 locations and is now ranked eleventh on the European PC + LCV market. Within the PC market, Dacia joins the highest 10 in Europe.

This result’s pushed by its new robust model id of “important, cool, strong, reasonably priced, and environmentally pleasant autos” structured round 4 pillar fashions, all of that are rising in comparison with 2022.

Report market shares of the model in Europe

This efficiency enabled Dacia to realize a file market share.

  • 3.8% (+0.1 pt vs. 2022) in PC + LCV
  • 4.3% (+0.1 pt vs. 2022) in PC
  • 8.3% (+0.7 pts) in PC for retail prospects. The model confirms its 2nd place on the retail automobile market in Europe7, its core market.

Outcomes pushed by a powerful new model id

Dacia’s outcomes are pushed by a robust new model id structured round 4 pillar fashions. The model is well-liked with all kinds of prospects with conquest and loyalty charges at one of the best stage available on the market.

  • Dacia Sandero world gross sales totalled 269,899 autos, up 17.6% in comparison with 2022. Sandero maintains its place because the market chief for retail automobile gross sales in Europe8 since 2017.
  • With 200,633 items offered worldwide, Dacia Duster grew by 1.7% in comparison with 2022. It maintains its place within the high three European retail SUVs gross sales.
  • Dacia Jogger recorded 94,095 items offered worldwide, up 65.6% in comparison with 2022. In Europe, it’s the best-selling automobile within the C section retail gross sales, excluding SUVs.
  • With 61,803 items offered worldwide, Dacia Spring is up 26.4% in comparison with 2022, making it the third best-selling electrical automobile to retail prospects in Europe.

2024: 2 new autos available on the market

Dacia will launch 2 new autos:

  • New Dacia Duster on sale beginning March 2024.
  • The new 100% electrical Dacia Spring, with an all-new design, each exterior and inside, will go on sale in summer time 2024.

The model may even introduce Bigster, a C-segment automobile, on the finish of 2024.

ALPINE BRAND

In 2023, Alpine continued its double-digit development within the high-end section for the third consecutive 12 months, with 4,328 autos offered, up 22.1%:

  • In Europe, the model recorded robust development, particularly in Germany (+34%), Belgium (+32%) and France (+26%).
  • The Alpine A110 maintains its place because the main two-seater sports activities coupé offered in Europe in 2023, pushed by the success of the A110 R and the restricted editions: A110 San Remo 73, A110 R Le Mans and A110 S Enstone Version.
  • The model makes 3/4 of its gross sales on the top-of-the-range variations.

Alpine’s worldwide growth technique

In 2023, Alpine is constant its worldwide growth technique with its growth in new nations similar to Israel and Morocco, and now has 146 sellers worldwide. It will proceed in 2024 with Alpine’s arrival in Turkey within the first half of the 12 months.

2024 for Alpine

Alpine begins 2024 with an order guide stuffed for 7 months because of the profitable begin of the A110 R Turini launched in December 2023.

2024 will mark Alpine’s shift into electrical, as introduced throughout the Renaulution plan in 2021. The model will current its electrical scorching hatch, the Alpine A290, the primary all-electric automobile for Alpine.

MARKET OUTLOOK 2024

In 2024, European and Latin America automotive markets are anticipated to be steady, and Eurasia is predicted to say no by 11%.

RENAULT GROUP WORLDWIDE SALES BY BRAND

Renault Group: Strong acceleration in sales in 2023 thanks to a strong and complementary brand strategy

RENAULT GROUP’S TOP 15 MARKETS

1 ACEA European Scope
2 France, Italy, Germany, Spain, United Kingdom
3 Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom
4 10 new autos launches in 2024 with out Renault Duster (outdoors Europe) and Captur facelift.
5 Excluding pickup vans
6 7 new autos launches for Renault Model in 2024 with out Renault Duster (outdoors Europe) and Captur facelift.
7 Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom
8 Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom
Consolidated Eveasy gross sales to finish H1 2023

SOURCE: Renault Group

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