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The board room is heating up over at PIERER headquarters; as MV Agusta integrates to become synonymous with moto giants like KTM, rising pains emerge to problem MV Agusta’s present lineup of fashions.
One, particularly, has come underneath laborious fireplace: MV Agusta’s current Dakar-inspired debutante, the Lucky Explorer.
In an interview on Dueroute, Hubert Trunkenpolz – listed on Bloomberg as CSO/Member-Mgmt Board at KTM AG – has shared “how we’re going to rework MV Agusta with out firing anybody.”
The posit guarantees various attention-grabbing tidbits, however Trunkenpolz’s ideas of the Fortunate Explorer take heart stage:
“The very last thing we wish to do is cannibalize the merchandise of our manufacturers,” explains the Workforce Orange government in Italian.
“MV Agusta has a three-cylinder platform that we don’t have in KTM, so there can be no overlaps in that sector. MV Agusta should intention for the premium, make extra bikes just like the Rush or the Brutale, autos from at the least 30 thousand euros.”
“The Fortunate Explorer, an objectively out-of-target bike, produced overseas and dangerous to the model itself, is an instance of what MV Agusta doesn’t must do.”
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Whereas the translator did no favors in softening the chief’s tone, he’s partially proper; at this time’s market locations a premium on bikes made within the Motherland, and MV Agusta’s option to make the Fortunate Explorer exterior of native territory may properly harm gross sales of the factor in the long term. Add to this the truth that this machine may very well be seen as crossing over into KTM territory, and the longevity of Varese-based rally inspo comes into query.
A further reminder that PIERER Mobility Group is keen to have more than a 25.1% controlling stake in MV Agusta, so the approaching seasons will outline how the model’s bike lineups are affected by the opinions of each PIERER/KTM and MV. Chances are high that whomever holds the most important stake makes the heavy-hitting choices, so keep tuned.
My recommendation? Pray the Fortunate Explorer is as charmed as her namesake.
*Media sourced from Gear Junkie and MV Agusta*
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