Home Food Truck Is Chatime Franchise Worth a $507K Investment? (Cost + Analysis)

Is Chatime Franchise Worth a $507K Investment? (Cost + Analysis)

Is Chatime Franchise Worth a $507K Investment? (Cost + Analysis)


Chatime is a rising milk tea franchise with an estimated 3,000 items globally, however solely 23 places in america on the time of writing. Originating in Taiwan, Chatime affords a number of kinds of milk teas such because the basic brewed ones, fruit teas, smoothies, latte, and even juices.

How a lot does it value to open Chatime? Anticipate the funding vary to start out a Chatime franchise to be round $479,100 to $1,139,200 and the franchise price could be round $40,000 to $78,000. The mid-range funding is $507,000 for this franchise.

However earlier than you spend money on a Chatime, you have to take the time to grasp the distinctive challenges inside america, charges, and ongoing bills for this chain under. Click here to take our 7-minute franchise quiz be matched with a possibility that matches your price range and targets.

Monetary Necessities and Charges

Charges / Bills Monetary Quantity
Whole Funding $479,100 to $1,139,200
Franchise Payment $40,000 to $78,000

The overall preliminary capital to open a conventional retailer that’s round 600 to 1,500 sq. ft. prices $180,000 to $250,000 on common. Different charges to notice are their royalty price which is 3.5% of the product sales, Native Advertising Expenditure which is no less than 2.5% of the product sales, and their Worldwide Advertising Payment which is 0.5% of the product sales.

The settlement to run a single-store franchise is 3 years whereas the grasp franchise settlement runs for five years.

Common Gross sales / Income per 12 months

CW reported Chatime’s income was roughly USD $78 million in 2018. Right now the chain had lower than 900 units globally. Quick ahead to 2023 and the milk tea chain now has roughly 3,000 places. Based mostly on this growth of roughly 233% it wouldn’t be shocking in any respect to seek out out the chain elevated revenues by 2 – 4 occasions annual income. If 5-year income improve held true the chain could be producing $156 million – $312 million {dollars} yearly presently.

Chatime Franchise Information

Whole Items 3,000 (23 U.S.A)
Integrated Title Chatime
Franchising Since 2005
Trade Milk Tea
Subsector Drinks

Although milk tea has been round for some time particularly in Asian international locations akin to Hong Kong, China, and Taiwan, Chatime was based within the yr 2005 when there have been already a variety of manufacturers competing with one another. Nevertheless, Chatime’s objective was to not observe conventional tea tradition. Moderately, they modernized it through the use of high-tech tea machines to make their teas style extra constant and hold issues excessive in high quality.

Chatime is one milk tea model that has a variety of flavors and number of milk tea on their menu. They’ve the basic brewed teas however additionally they have fruit teas, latte, smoothies, and mousse. Add-ons embrace pearls, mango pearls, espresso jelly, grass jelly, pudding, white pearls, aloe vera, mango burst, strawberry burst, inexperienced apple burst, and lychee burst. Their milk teas might be served sizzling or iced and the sugar ranges might be adjusted.

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To franchise Chatime, step one is to finish the shape here and look ahead to the response. As soon as they attain out to you, preliminary discussions might be made whereby they’ll introduce you to the Chatime model. As soon as all of your questions have been answered and each events are in settlement, the signing of the contract commences subsequent.


Will you be attending Chatimefest?

Retailer location consultations and retailer design follows subsequent. You’ll then bear coaching at their headquarters. By this time, the importation of all of your gear and uncooked supplies to your retailer follows. You’ll then plan your advertising and marketing launch after which witness your grand opening.

Chatime has a number of awards by means of the years:

  • World Branding Award in 2014
  • Winner of Worldwide Innovation Awards, each in Product and Service Options classes (2018-2019)
  • Received Finest Bubble Tea 2021 on Now Toronto
  • Winners of the Finest Loyalty Program on QSR Media Sandhurst Awards

Chatime is owned by La Kaffa Worldwide Co., Ltd. who additionally owns a number of meals and beverage manufacturers. Their headquarters is situated in Taiwan.

How A lot Does Chatime Make in Revenue?

As of this writing there isn’t any public official report on the precise income that Chatime makes. However based mostly on some publicly out there information we are able to make some estimated based mostly on information. A report CW talked about that Chatime’s income in Taiwan was TWD $2.2 billion (roughly USD $78 million) in 2018. It’s save to say that the corporate revenues have grown considerably within the 5 or so years because the report.

This report from Yahoo Finance doesn’t embrace gross sales information from Chatime, but it surely does state that the worldwide bubble tea market was price USD $2.4 billion in 2019 and is anticipated to succeed in USD $4.3 billion by 2027, rising at a CAGR of seven.8% from 2021 to 2027.

Assuming, Chatime’s world income has grown to no less than $100 million product sales and making use of a 20% estimated revenue margin after labor, taxes, leases and price of products offered the corporate would have profited $20 million USD. However the actuality is the income and profitability of this firm is probably going a lot increased than this.

Benefits of a Chatime Franchise

Franchising Chatime can carry you a lot benefits. Listed below are a couple of to notice:

A Main and Well-liked Model

Chatime is a well-liked model based mostly from the variety of items that they’ve that are over 3,000 shops world wide. The model is nicely acknowledged in Taiwan with greater than 1,200 of the places there. They’ve additionally gained quite a few awards from totally different international locations. Chatime can be thought-about a worldwide leader within the milk tea business.

The US could have solely 23 shops for now however they’re persevering with to broaden within the nation with the latest one being in Dayton, Ohio. It will likely be attention-grabbing to see how these US based mostly places carry out financially over the following 2 – 3 years as they could possibly be a canary within the coal mine demonstrating if the idea might have legs state aspect.

Rising Trade

Milk tea was once a beverage solely loved in Asia. Now, milk tea retailers might be discovered all over the place medium to giant inhabitants heart in america. The drink that may both be loved sizzling or chilly is so standard that there are over 3,601 milk tea shops in the usalready. This quantity appears poised to develop additional as the worldwide bubble tea market is anticipated to succeed in greater than $4 billion in annual worth by 2030.

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Manufacturing Benefits

In 2019, Chatime acquired the biggest Taiwanese pearl producer, TEN EN TAPIOCA FOODS CO., LTD, who makes a speciality of “Brown Sugar Pearl” manufacturing. This acquisition has allowed Chatime to attain vertical integration, gaining full entry to the worldwide bubble tea provide chain and management of the top-selling ingredient, the Boba Pearl. This technique has lowered operational prices and diminished the chance of overstock whereas scaling up enterprise operations. This can be a large manufacturing benefit that different boba chains merely would not have.

Menu Selection

One can by no means run out of selections once they order at Chatime. The alternatives are lots starting from the basic milk teas to ones which might be smoothies, fruit teas, and plenty of extra. There are additionally a number of add-ons to select from. Providing clients with quite a lot of premium add ons that value a bit of additional has confirmed to be a worthwhile technique for companies like Starbucks who’re producing greater than $1 billion in annual revenues with this method. Sugar ranges may also be custom-made on the institution.

Chatime social media

See Chatime social media.

Pushing Innovation

The Cha Lab Heart of Innovation is a analysis and improvement facility situated in Taipei, Taiwan. It was opened in 2017 with the objective of creating new services and products for Chatime. The objective of this innovation heart is to develop new flavors, toppings, and drinks for the chain.

The Cha Lab Heart of Innovation is provided with state-of-the-art services, together with a tea laboratory, a taste improvement lab, and a product testing lab. The middle additionally has a staff of skilled researchers and builders who’re devoted to creating new and progressive merchandise for Chatime. What number of different franchises can boast a analysis lab like this?


The milk tea business is rising at a compound annual progress price (CAGR) of 8.9% from 2023 to 2030. With this data one can see that milk tea is right here to remain and that there’s a large market that’s into ingesting these drinks. he U.S. bubble tea market alone is estimated at $240 million and is anticipated to double or triple within the subsequent few years.

Challenges of a Chatime Franchise

Chatime also can pose some challenges while you determine to franchise them. Listed below are a couple of to count on:


The milk tea business could also be large however the competitors can be powerful. There are additionally different huge named manufacturers competing in opposition to one another akin to Share Tea, Gong Cha, Completely happy Lemon, and Coco. Additionally, there are many entrenched espresso retailers like Starbucks that might seize market share if desired. Cha Time might want to constantly spend on huge adverts to combat in opposition to these names and win-over the rising market share in america to grow to be the milk tea supplier of alternative.

Chatime gift card

Chatime affords present playing cards.

Restricted Customers

The typical Chatime consumer is round 15-35 years previous. Which means that younger adults largely benefit from the drink relatively than a demographic that consist of individuals of all ages. That is definitely a variety of shoppers, however the beverage doesn’t have as a lot alternative as espresso in america. Almost half of the younger adults ages 18 to 24, drink espresso. An astounding 70% of seniors are partake in espresso and it’s unlikely this demographic will each change over from this beverage of alternative.

Is the Chatime Franchise Proper For You?

Chatime is taken into account one of many main manufacturers within the milk tea business and it exhibits simply by trying on the variety of their places and their income. Nevertheless, their model recognition in america and world wide may solely be getting began. It will be sensible to let a authorized advisor go over the monetary agreements and paperwork to actually research the phrases and the way it might aid you as a possible franchisee.

What’s an alternate Chatime franchise?

Should you’re nonetheless in search of one other milk tea model, take a look at Gong Cha. This tea has round 1,900 places and in addition originated in Taiwan. The title interprets to “Tribute tea for the emperor” which signifies that the tea they use is of the very best and best high quality match for an emperor.

To franchise Gong Cha, count on investments to succeed in $177,430 to $335,400 with a franchise price of $41,500.

Chatime might be the milk tea model you have got been in search of to franchise however do remember that there’s a variety of competitors on the market. It doesn’t matter what resolution you make with this franchise, I’ve acquired to confess this is likely one of the extra attention-grabbing ideas on the market proper now contemplating the quantity of white-space that’s nonetheless out there for this model in america.



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