Home Automobile Hyundai’s plan to sell 100,000 cars per year in Australia again

Hyundai’s plan to sell 100,000 cars per year in Australia again

Hyundai’s plan to sell 100,000 cars per year in Australia again


Hyundai has a plan to get again to the 100,000 annual gross sales mark in Australia, but it surely’s not going to occur in a single day.

Hyundai Australia chief working officer John Kett lately shared with media his imaginative and prescient to return the model to the gross sales heights it loved in 2014, 2015, and 2016 – and it doesn’t contain ultra-cheap drive-away offers, or large fleet gross sales.

Its gross sales have slid since then, and in 2022 it was overwhelmed on the full-year gross sales charts by Kia for the primary time.

That pattern has continued all through 2023, with Kia at the moment sitting 1453 gross sales forward of its larger brother on the year-to-date VFACTS charts.

Mr Kett confirmed what we already knew, telling media “we don’t prefer it” when Kia sells extra vehicles.

However he additionally expressed warning about chasing numbers purely for the sake of it, arguing Hyundai “almost killed everybody” to hit 100,000 gross sales in 2016.

“No-one made any cash, and no-one can bear in mind us for it – particularly shoppers – as a result of they have been all offered to fleets,” Mr Kett mentioned.

Hyundai’s finest vendor in 2016 was the i30 hatch (beginning value $21,450), adopted by the Tucson SUV ($27,990) and Accent ($14,990).

Subsequent time Hyundai celebrates 100,000 gross sales, Mr Kett says it’ll be in a means “that the client felt like they received some worth” and “our [dealer] community felt like they made some cash”.

Mr Kett says with the appropriate provide of the present vary, and a few alternative additions to the line-up, Hyundai might obtain someplace between 90,000 and 100,000 gross sales per 12 months.

Though unwilling to decide to a agency deadline, the manager mentioned he’s hoping to return to 100,000 annual gross sales by round 2026.

Essential to hitting that determine is best provide of the city-sized Venue SUV and the larger, costlier new Kona.

“We’re enjoying with a chess set, and we don’t have [supply of] Kona. We’ve by no means actually had it,” Mr Kett mentioned.

“We’re enjoying with a chess set and we couldn’t get sufficient Venues, so our sub-$35k or $30,000 automobile we simply don’t have sufficient of. Within the chess set, we’re counting on too few merchandise to ship us that quantity.”

As for the function of fleets? Mr Kett dominated out a “majority” of gross sales going to fleets, and as an alternative referred to as for “complementary quantity and long-term enterprise relationships”.



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