Honda UK has promoted Sarah Roseblade as its head of buyer to guide components, aftersales, buyer relations, retention and technical help actions.

Roseblade takes over from Michael Doyle, who has taken up a brand new function as vice chairman at Honda Motor Southern Africa.

With over 20 years of expertise on the firm, Roseblade has labored each in head workplace and within the retailer community.

Having began her Honda profession working within the guarantee staff, Roseblade has labored in buyer relations, gross sales and aftersales operations and most lately retail high quality.

In an announcement, Honda stated Roseblade begins her function as head of buyer at a pivotal time as Honda launches three new SUVs, together with the e:Ny1; Honda’s first mainstream electrical car.

Roseblade stated: “I’m very a lot wanting ahead to working with the Honda retailer community to additional strengthen our aftersales and buyer exercise and to being part of constructive future modifications at Honda.”

Previous to her time at Honda UK, Roseblade labored in a Honda dealership and earlier than that at Barclays financial institution.

Roseblade joins Rebecca Adamson, head of car and Olivia Dunn, head of communications and digital commerce within the senior management staff for the UK Car enterprise.