Home Motorcycle Harley-Davidson Bike Sales Rose Three Percent Worldwide In 2023 Q2

Harley-Davidson Bike Sales Rose Three Percent Worldwide In 2023 Q2

Harley-Davidson Bike Sales Rose Three Percent Worldwide In 2023 Q2


On July 27, 2023, Harley-Davidson introduced its 2023 Q2 monetary outcomes, with data together with each motorbike shipments and income generated worldwide. Because the firm spun LiveWire off into its personal enterprise entity in 2022, it studies these outcomes (below which the StaCyc electrical stability bikes are additionally grouped) individually from its Harley-branded motorbike shipments, gross sales, and income. 

How did the Motor Firm’s varied arms do for Q2 of 2023? Income throughout all sectors was down two p.c year-on-year as in comparison with the identical interval in 2022. Since that is RideApart and never BusinessApart, although, let’s dive into motorbike cargo and gross sales numbers. 

As a reminder, Harley data motorbike shipments individually from motorbike gross sales—at the very least, for Harley-branded bikes. It seems to make no such distinction (but) for LiveWire. In any case, the MoCo reported worldwide motorbike shipments of 42,900 bikes in Q2 of 2023. That represents a lower of 10 p.c over the 47,900 shipped in the identical interval in 2022. Harley attributes this lower to that unplanned manufacturing stoppage that occurred in Might 2023. 

Entering into precise motorbike gross sales for Q2 of 2022, although, the image is a bit more optimistic. Within the areas of North America, Asia Pacific, and Latin America, gross sales rose. Solely within the mixed space of Europe, the Center East, and Africa (collectively known as EMEA) did gross sales drop by six p.c.

Whereas most development areas noticed single-digit percentages of development, Asia Pacific rose by a powerful 24 p.c year-on-year, leaping to 7,500 bikes offered in Q2 of 2023 as in comparison with the 6,000 offered in Q2 of 2022. In whole, world motorbike gross sales (excluding LiveWire) rose by three p.c for Q2 of 2023. 

Thus far, the LiveWire unit studies motorbike shipments solely, not motorbike gross sales. For Q2 of 2023, LiveWire reported shipments of 33 total bikes. Not 3,300, or 330. Thirty-three. That represents an 85 p.c drop over Q2 of 2022, when 225 models have been shipped. By the way, all 33 of the LiveWires that shipped in Q2 of 2022 have been LiveWire Ones, not Harley-Davidson LiveWires or S2 Del Mars.  

Unsurprisingly given the yr’s outcomes to this point, LiveWire is revising its gross sales steering for the whole thing of the 2023 fiscal yr and is now aiming for “motorbike unit gross sales of 600 to 1,000.” Will it meet or exceed these targets? As the corporate expands in Europe and because the extra reasonably priced S2 Del Mars start rolling out to clients, solely time will inform. 



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