Ford U.S. EV Sales Decreased 11% In January 2024

Ford U.S. EV Sales Decreased 11% In January 2024


In January, the Ford model bought 145,632 autos within the U.S., about 3.6% greater than a 12 months in the past. Nonetheless, its battery-electric autos (BEV) gross sales famous a weak begin to the 12 months.

Final month, Ford bought 4,674 all-electric autos, 11% lower than a 12 months in the past and the bottom stage since April 2023. That is additionally simply 3.2% of the model’s complete quantity (in comparison with 5-6% in late 2023).

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Ford was America’s No. 2 EV model in 2023

In 2023 Ford bought a file variety of over 72,000 all-electric autos, turning into the No.2 model within the phase after Tesla. However reaching vital development in 2024 will probably be a problem.

If we glance into the small print, it seems that the principle motive behind the BEV gross sales drop is the collapse of the Ford Mustang Mach-E gross sales by 51% year-over-year to 1,295.

Gross sales of the Ford F-150 Lightning weren’t that dangerous (comparatively), as a result of it was down marginally—by 0.3% year-over-year to 2,258. In the meantime, the Ford E-Transit van was the one which introduced some development with 1,121 gross sales (up 214% year-over-year).

Ford BEV gross sales final month (YOY change):

  • Ford Mustang Mach-E: 1,295 (down 51%)
  • Ford F-150 Lightning: 2,258 (down 0.3%)
  • Ford E-Transit: 1,121 (up 214%)
  • Whole: 4,674 (down 11%) and three.2% share

For reference, in 2023, Ford sold more than 72,000 all-electric vehicles in the U.S. (up 18% compared to 2022). It was about 3.8% of the brand’s total volume.

Ford BEV gross sales in 2023 (YOY change):

  • Ford Mustang Mach-E: 40,771 (up 3%)
  • Ford F-150 Lightning: 24,165 (up 55%)
  • Ford E-Transit: 7,672 (up 18%)
  • Whole: 72,608 (up 18%) and three.8% share

Ford F-150 Lightning

The Ford F-150 Lightning famous 2,258 items (down 0.3% year-over-year). The producer seems to concentrate on the difficult market scenario and recently adjusted the 2024 pricing and production plan.

Contemplating that the gross sales ends in early 2023 had been sluggish (because of manufacturing pauses and a recall), we guess that we are going to nonetheless see at the least an honest development in Ford F-150 Lightning gross sales in 2024. However, for now, we are able to most likely neglect concerning the plan of 150,000 items per 12 months (12,500 per 30 days), outlined a number of years in the past.

Ford Mustang Mach-E

Ford Mustang Mach-E gross sales are an actual subject. In January, just one,295 items had been bought (down 51% year-over-year). That is the second-lowest outcome ever since launching in March 2023.

The “gross inventory”—reported by Ford—decreased barely to 21,400 items (in comparison with 22,200 a month in the past), however that is nonetheless equal to a number of months of gross sales.

Manufacturing of the Ford Mustang Mach-E in Mexico (for international markets), in January amounted to three,454. The bottom stage for the reason that manufacturing unit improve in January-February 2023. The height was 13,639 in Might 2023.

We assume that Ford produces much less as a result of it expects to promote much less. The stock within the U.S. (aka “gross inventory”) within the U.S., most likely needs to be diminished to a extra wholesome stage, and there could be an uncertainty about different international markets.

Probably the most placing issues is that, a number of years in the past, Ford outlined a plan to attain a manufacturing charge of 210,000 Mach-E yearly.

Ford E-Transit

Gross sales of the Ford E-Transit van in January amounted to 1,121, up 214% year-over-year. This can be a very optimistic end result and a second such sturdy month for the mannequin.

The Ford E-Transit was America’s best-selling electrical van nameplate in 2023, and it appears that evidently this won’t change in 2024 (if it continues to promote a a four-digit stage a month).

Different Plug-Ins

Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln‘s PHEV gross sales weren’t revealed both.



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Alex Lorel

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