I’ve been pondering again to one of many first choices that needed to be made when beginning our firm.
The title.
 
It’s clearly essential so price taking time to think about it, as it will likely be an identification that you’ll symbolize, and vice versa, for a while.  As your calling card it may possibly say so much concerning the firm and can give a sure impression to potential shoppers.  Though not the be all and finish all, it may possibly make a distinction.  So deciding whether or not it’s simply pronounced or spelled, will look good graphically, relate to the business you’re in or taking the alternative method and going in opposition to conference for the sector, must be thought by.
 
Like everybody within the place of naming their enterprise I went by a quantity thought processes and concepts.
 
I rejected the usage of my title as a result of I used to be clear that the corporate ought to have an identification of its personal and when folks joined they’d affect the character by their involvement.  It might additionally be capable to keep it up buying and selling with out me concerned if want be.  I additionally knew I wished a reputation that wouldn’t turn out to be an acronym like BMW, nor simply letters with no which means.
 
One method I took was to consider what traits I imagine it takes to succeed; dedication, ambition and drive. 
Bingo!

From first Emblem and enterprise card to present

The extra I considered it drive was clearly the plain selection, for positive the character facet, clearly automobile and automobile associated, and it’s what I like to do. Together with 99% of individuals concerned within the automobile design business.
 
As with lots of people over the previous couple of months I’ve been reassessing life and enterprise. An essential a part of that course of being listening to podcasts – particularly in the midst of the evening.  One specifically, The Futur with Chris Do, has been a serious supply of inspiration and a re-energiser.   
So it appeared applicable to make use of this picture from one in every of his twitter posts – a possible chapter for his (nicely price studying) ebook ‘A Pocket Stuffed with Do’.

Now could be a time for focus and drive, as our firm passes by it’s twenty fifth yr, with a view to steer a transparent future route.

_{high picture credit score – Chris Do – the futur}