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Buyers reminded dealerships aren’t closing as Volvo launches direct sales

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Buyers reminded dealerships aren’t closing as Volvo launches direct sales


Volvo Automobile UK is informing shoppers of its change to direct-to-consumer gross sales in June with a reminder that this doesn’t suggest Volvo dealerships are closing down.

A press release launched at the moment highlighted Volvo’s latest developments, together with launching on-line new automotive gross sales, its Care By Volvo subscription provide, and on-line OEM-approved used automotive gross sales, and added: “In June this yr we’ll be taking the following necessary step because the UK turns into our first 100% direct market after we shut the UK wholesale channel.

“You will need to be aware that we aren’t closing the Volvo Vehicles retailers. They proceed to be an necessary a part of a seamless on-line and bodily client expertise.”

Companions in its franchised network are shifting to agency model contracts which place them as a service supplier for Volvo, which would be the retailer.

Volvo mentioned its new strategy to getting a Volvo automotive is designed round flexibility for the buyer, as there may be quite a lot of funding choices and no matter whether or not somebody visits a Volvo dealership, enters Volvo’s ‘city studio’ in London’s Brent Cross procuring centre, use its web site or the Volvo Vehicles app, and “everybody ought to get the identical excellent and significant expertise”.

Kristian Elvefors, Volvo Automobile UK managing director, mentioned: “Evolving client wants are the driving drive behind this modification. We wish to present the absolute best expertise for our shoppers, no matter their shopping for preferences.

“The transformation is being undertaken in shut collaboration with our retailer companions and we’re assured it should ship an industry-leading shopping for course of.”

He mentioned it was thrilling to see the progress already made as Volvo transitions into this new gross sales mannequin. “Thus far this yr, 17% of our gross sales have been on-line and direct, they usually proceed to develop as we transfer in direction of the completion of this transformation,” Elvefors added.

Underpinned all gross sales is the on-line retailer, volvocars.com, offering clear and nationwide on-line pricing with out haggling or hidden charges.

A centralised digital stock system that can permit Volvo to see all inventory accessible throughout the nation at any given time, to assist shoppers find and obtain automobiles quicker.

Volvo servicingVolvo reiterated that whereas on-line client relationships will play an more and more necessary position, its bodily retailers will at all times be a key part, accountable for lots of on a regular basis contact with shoppers, corresponding to offering check drives and aiding them by means of the brand new gross sales course of, and delivering and servicing automobiles.

“We’re actually wanting ahead to persevering with our sturdy relationship with Volvo Automobile UK as we bear this enormous transformation,” mentioned Chris Carr, managing director and proprietor of Volvo Vehicles Shrewsbury, who was among the many first to signal the brand new accomplice settlement.

“Volvo has proven willingness to take heed to retailers all through this journey and demonstrated openness. This collaboration leaves us, as retailers, in a very optimistic place to drive our companies ahead, whereas securing a elementary position in the way forward for Volvo’s first direct gross sales market.”

Volvo mentioned that funding in superior knowledge analytics capabilities will assist it perceive prospects higher: what they need and the way it could make their lives simpler.

Sweden would be the subsequent market to change to this mannequin, whereas different markets in Europe will comply with as they change into prepared.

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