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You know the way the press if stuffed with tales about how the EV revolution is slowing down? Don’t imagine it. Studies from the precise world, versus the self reinforcing echo chamber often called social media (it could be extra correct to name it anti-social media) present what it really occurring on the market in the true world. A living proof is the announcement by Volkswagen Group on January 12, 2024 that its deliveries of electrical autos elevated by a wholesome 34 % in 2023 in comparison with the prior 12 months.

“We’re happy with the market success of our robust manufacturers and fashions. It’s optimistic that every one main manufacturers and all areas are rising. We’re resolutely driving ahead the transformation. In 2023, we delivered 35 % extra all-electric autos to prospects. We’re additionally nicely positioned this 12 months with quite a few engaging new merchandise regardless of ongoing challenges,” mentioned Oliver Blume, CEO of the Volkswagen Group.

Hildegard Wortmann, a member of the Govt Committee for Gross sales, added, “We achieved a stable supply efficiency final 12 months given the geopolitical and macroeconomic state of affairs. We grew quicker than the overall market and barely prolonged our international market share. We wish to thank our prospects and retail companions in addition to the complete international group for this success.”

Volkswagen Deliveries By Area

In Europe, deliveries of Volkswagen Group autos rose by 19.7 % to three,774,500 autos. Of these, 472,400 autos had an all-electric drive, a rise of 34.2 % in comparison with the earlier 12 months. The BEV share of complete deliveries thus rose to 12.5 %, in comparison with 11.2 % in 2022, which helped the Group to be a market chief within the electrical automotive section and acquire market share in Europe as a complete.

In Western Europe, progress was much more pronounced at 20.6 % with 3,271,000 prospects taking supply of a automobile manufactured by the Volkswagen Group. In Germany deliveries rose by 15.1 % to 1,185,100 autos. In Central and Jap Europe, 503,500 autos have been handed over which corresponds to a progress of 13.9 %.

In North America, the Volkswagen Group additionally considerably elevated its deliveries by 17.9 % to 993,100 autos. At 713,100 autos, deliveries within the US elevated 13 % in comparison with the earlier 12 months. Gross sales of battery electrical autos in North America  totaled 71,000 autos, up 60.8 % in comparison with the prior 12 months. Electrical autos accounted for 10 % of Group deliveries within the US and Canada, up considerably from 7 % the 12 months earlier than.

In South America, Volkswagen Group bought a complete of 518,200 automobiles — up 9.4 % from the earlier 12 months. Gross sales in Brazil have been an enormous a part of these numbers. 398,300 autos have been delivered in that nation alone — a rise of 18.0 % in comparison with the earlier 12 months.

The Asia-Pacific area recorded an general enhance in deliveries of two.3 % to three,594,500 autos. In its largest single market — China — Volkswagen Group achieved progress of 1.6 % to three,236,100 autos regardless of a difficult market setting. The all-electric fashions have been additionally a progress driver in China, with gross sales up by 23.2 % to 191,800 autos — sufficient to present the corporate a 5.9 % market share in China versus 4.9 % in 2022. A complete of 75,700 Volkswagen ID.3 automobiles have been bought to prospects in China, making it among the best promoting electrical automobiles on the planet’s largest automotive market. A complete of 61,700 Volkswagen ID.4 autos have been delivered in China in 2023, making it one of many high 5 electrical compact SUV fashions.

Probably the most profitable all-electric Group fashions worldwide in 2023 have been:

• Volkswagen ID.4/ID.5 223,100
• Volkswagen ID.3 140,800
• Audi This autumn e-tron (incl. Sportback) 111,700
• ŠKODA Enyaq iV (incl. Coupé) 81,700
• Audi Q8 e-tron (incl. Sportback) 49,000
• CUPRA Born 45,300
• Porsche Taycan (incl. Turismo) 40,600
• Volkswagen ID. Buzz (incl. Cargo) 28,600

In 2024, the Volkswagen Group will launch quite a few engaging new fashions in the marketplace, together with many all-electric autos such because the Volkswagen ID.7 Tourer and the lengthy wheelbase ID. Buzz, the CUPRA Tavascan, the Audi Q6 e-tron, and the Porsche e-Macan.

The Takeaway

Volkswagen suffered some setbacks in 2023. It ran wanting its new higher output electric motors and needed to droop ID.3 manufacturing for some time due to that. Issues at Cariad, the division of Volkswagen answerable for software program growth, continued to bedevil the corporate. Provide chain points interrupted manufacturing occasionally. But by means of all of it, Volkswagen Group managed to extend its electrical automotive gross sales and market penetration in locations like China, the place competitors from a slew of latest automotive corporations is fierce.

Someday earlier than the top of this decade, just a few well-known automotive corporations are going to vanish from the world stage. Volkswagen may very well be considered one of them however it isn’t happening and not using a combat. It’s nonetheless introducing compelling new fashions just like the ID.7 and the battery electrical Porsche Macan with extra to return. That’s no assure it can survive the transition to electrical automobiles but when it continues to extend market share and set new gross sales data for its EV lineup, it simply would possibly hold on to see the following decade when another corporations received’t.