2023 Malaysia pick-up truck sales data – Hilux still top; strong competition between Triton, D-Max and Ranger

2023 Malaysia pick-up truck sales data – Hilux still top; strong competition between Triton, D-Max and Ranger

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2023 Malaysia pick-up truck sales data – Hilux still top; strong competition between Triton, D-Max and Ranger

The Malaysian pick-up truck market noticed a minor enhance in gross sales with 58,600 models delivered to clients in 2023, up 1.54% from the 57,710 models recorded in 2022. Whereas the newest determine continues to be small relative to the variety of passenger vehicles bought final yr (799,731 models), it’s nonetheless price inspecting to see which model got here out on prime.

In case you guessed Toyota, you’re proper. With 27,447 models delivered (up 0.92% from 2022), the Hilux as soon as once more stays the king of pick-up vans when it comes to gross sales by some margin. Regardless of the upper gross sales determine, the Hilux’s market share dipped to 46.8% final yr from 47.1% in 2022.

Becoming a member of the Hilux on the rostrum is the Mitsubishi Triton in second place with 9,812 models. The present, second-generation Triton (fifth-generation Mitsubishi pick-up truck) we’ve right here is predicted to get replaced with the third-generation model in 2024, and in what is probably going its final full yr of gross sales, the Mitsubishi pick-up truck noticed gross sales climb by 1.19% and registered a market share of 16.7% (down 0.1% from 2022).

2023 Malaysia pick-up truck sales data – Hilux still top; strong competition between Triton, D-Max and Ranger

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Rounding up the highest three is the Isuzu D-Max in third with a personal best of 9,650 models (up 4.77% from 2022) and an elevated market share of 16.5% (up 0.5% from 2022). Transferring on, we arrive on the Ford Ranger which was the largest gainer final yr when it comes to each gross sales and market share. The Ranger recorded a 49.75% enhance in deliveries final yr with 8,699 models, whereas its market share climbed 4.7% to achieve 14.8%.

Because the numbers clearly point out, the pick-up truck market was extremely aggressive final yr, with a mere hundred models separating manufacturers positioned in second via fourth. The Ranger’s spectacular gross sales efficiency comes on the expense of the Nissan Navara, which noticed gross sales drop by 46.09% to 2,366 models, leading to a decrease market share of 4% (down 3.6% from 2022). Becoming a member of the Navara within the purple is the Mazda BT-50, which noticed simply 189 deliveries (down 31.27% from 2022) and a fair decrease market share of 0.3% (down 0.2% from 2022).

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Alex Lorel

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