10 Years of Collaboration – Never Summer Snowboards

10 Years of Collaboration 
– Never Summer Snowboards


By no means Summer time and Breckenridge Brewery are again at it once more.  

To mark a decade of partnership between famend snowboard producer By no means Summer time Industries and craft brew artisan Breckenridge Brewery, the 2 have dropped one thing candy.  In celebration of one other long-awaited opening day of the Winter season, the pair have teamed as much as launch a brand-new crushable lager, coinciding with an area artist sequence collaboration snowboard.  The brand new brew — the Funslinger — named after the legendary NS snowboard, is now obtainable in 12pk cans.

As Breckenridge is aware of its method round crafting a beer, By no means Summer time is aware of a factor or two about handcrafting a snowboard.  Stemming from the early days of the partnership, Breck didn’t need to work with simply any snowboard firm, it needed to be high quality and efficiency pushed.  They didn’t simply need a snowboard that appears cool, it needed to be one which snowboarders need to experience.  Hold your ears open.  Along with a restricted variety of boards being produced on the market, Breck has obtained a stash of them to be given away!  Be careful for drops at shops, giveaways at occasions — as Ryan Workman, Director of Advertising for the brewery, talked about, “any enjoyable, distinctive method we are able to consider to present away a board, that’s what we’ll do.”

By means of the years, By no means Summer time and Breckenridge Brewery have crafted an inimitable bond.  Impressed by the wild oats sown in snowboarding, NS and Breck Brew are centered on giving the folks what they crave.  Each are legendary Colorado manufacturers, with merchandise crafted proper right here within the Centennial State.  As Ryan said, “the love that goes into each stems from the superior s**t to do right here.”  Each have been round for over thirty years.  It’s a good match. 

Breckenridge Brewery doesn’t take shortcuts relating to crafting their beer.  Over three many years of expertise brewing the best craft beers has given Breckenridge a stout status.  Brewed within the coronary heart of Colorado, and offered nationwide, Breckenridge Brewery is greater than a typical beer crafter.  Their ardour stems from the explanation all of us stay right here in Colorado.  The recent mountain air, breathtaking peaks, good instances with buddies, and mellow vibes present full serenity — the final word meditation.  With a namesake of a Summit Nation favourite, Breckenridge Brewery likes to take a step again and understand the explanation all of us do what we do.  Workman laid it out — “Breck desires to be your beer whether or not you’re summiting a 14er or a rooftop patio.”  They’re the unique mountain city brewery.

Not in contrast to Breck Brew does with beer, By no means Summer time crafts every snowboard to precision tolerances.  Handcrafting snowboards since 1991, By no means Summer time has constructed its longstanding status on many years of expertise in manufacturing the world’s most revolutionary and sturdy snowboards.  Utilizing solely the perfect supplies and expertise, and with the love of snowboarding rooted in every step of the best way, By no means Summer time takes satisfaction in each facet of the manufacturing course of.  Nestled within the capital metropolis of Denver, Colorado, with quick access to the Rocky Mountains, By no means Summer time has the distinctive alternative to extensively experience and take a look at new shapes, supplies, profiles, and tech year-round.

For the tenth yr anniversary, Breckenridge x By no means Summer time have launched a premium, quaffable lager.  The Funslinger title sound acquainted?  The Funslinger snowboard was a staple within the By no means Summer time lineup from 2015-2020.  The aim of the brand new beer was to succeed in an intimate center floor between a lightweight, thirst-quenching, simple consuming lager, and the advanced nuances of a craft brew.  This Fall, discover the NS x BB Funslinger lager at your native grocery or beverage store.

Breck and NS have collaborated on beer releases previously, however this one is particular.  Earlier releases have been one-off productions — the unmistakable Funslinger will probably be a mainstay.  The lager will tackle a brand new look annually, with new designs and packaging to match every launch of the annual artist sequence snowboard.  The board will tackle a unique persona each season as effectively.  This season’s snowboard is a nod to the wild west – a revival of the enduring By no means Summer time West Certain.

The all-mountain West Certain was a traditional within the NS lineup, and one of many solely boards within the line outdoors of the surf impressed Shaper Sequence to boast the Fusion Rocker Camber profile.  The Breckenridge Brew x By no means Summer time Funslinger West Certain is right for any situation, any terrain.  5mm of taper within the tail maintain the tip floating in powder and make for simple edge to edge transitions.  A mid-stiff flex and the mix of fiberglass, carbon, sintered sidewalls, and rubber damping maintain the experience buttery clean, whereas offering excessive pace stability, and an unbelievable retailer of power.  Fusion Rocker Camber means a deep, aggressive Ripsaw camber underneath the rear foot, and a mellower, early rise Authentic camber within the entrance, whereas sustaining rocker between the ft and an general rocker profile.  This fusion of rocker and camber present the perfect of each worlds – gravity defying edge maintain within the deepest carves, power out and in of turns, pure float and forgiveness.  Energy Grip sidecut brings the whole lot collectively, using a number of radii alongside the sting creating 5 factors of contact offering utmost edge maintain.  It’s an excellent board for any fashion of using — cruising groomers, dipping into the timber, laying down deep tracks in bowls, boosting off of aspect hits, even dabbling within the park.

Breckenridge has shut ties to lots of the artists within the state.  The artwork this yr was from native creator Brandon Casey, IG @reign_cloud.  By no means Summer time spoke with Brandon on his inspiration.

For this yr’s snowboard, I actually wished to do one thing a bit totally different.  One of many foremost objectives was to make use of a colour palette that had loads of brilliant distinction up on any mountain.  Character illustration has all the time been a favourite of mine, so I assumed it would be dope to include animals which can be indigenous to the state of Colorado [owl, bear, bighorn sheep, eagle, elk].  A number of boards I see function a horizontal structure, so I actually wished to discover a strategy to design one thing that displayed vertically from high to backside.  I assumed what higher strategy to incorporate a bunch of various animals than a totem pole!  In some situations, the totem pole represents some type of kinship or shut relationship.  Breck Brew & By no means Summer time have labored carefully collectively for years now, growing collaborative boards for the higher a part of a decade.  In any case this time, we lastly come collectively for each a board AND a beer — so the totem pole appeared like a great match to commemorate this long-time bond.

You may study extra in regards to the historical past and discover earlier NS x BB boards on the Breckenridge Brewery campus in Littleton, Colorado.  To take a look at the brand new board in individual, discover it on the By no means Summer time snowboard manufacturing facility, situated simply off I70 and Dahlia St.  The beer is now obtainable at outlets across the nation.  To search out out which outlets are stocked up, try The Breckenridge Brewery Website.

Cheers to a different good season.



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Alex Lorel

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